Multiple Intelligence

People learn differently. This fact is often applied to the classroom, but doesn’t it make sense that it should be applied to marketing as well? Sure, you can remember information, just like you did for a test in school. The information you can still recall now you learned. So help your target audience learn instead of just memorize.

Appealing to your audiences multiple learning styles, like Howard Gardner’s, takes some planning and creativity. It requires a budget. It requires focus. It requires commitment. Teaching consumers about your product allows them to connect to the brand and increases their perception of the brand. A good perception means you have a connection that will last.